Sam brings a wealth of expertise to his role in BMS Asia. He has an extensive background in the financial services sector including significant tenures at Accenture and Marsh McLennan, where he played a pivotal role in developing go-to-market strategies and facilitating market expansion across seven regions globally.

Sam is recognised for his proficiency in embedded insurances/affinity, fintech and ecosystem partnering, cyber and ESG insurance. We will be leaning on Sam to drive innovation and growth for BMS Asia within the affinity market, leveraging his deep understanding of industry trends to create tailored solutions for clients.